Ton van Rooij has successfully led high-impact projects across diverse sectors. His extensive background spans roles in sorting technology based on digital watermarks, sustainability consulting, IT, e-commerce, publishing, and procurement. 

With a strong background in data, IT, service-oriented architecture, and business intelligence, he is especially drawn to initiatives like the Digital Product Passport (DPP) and the Corporate Sustainability Reporting Directive (CSRD), where precise data collection is vital. Both rely on reliable data to ensure transparency and detailed sustainability reporting. This data emphasis is equally critical under the Packaging and Packaging Waste Regulation (PPWR), which monitors recycling rates and enforces design for recycling. His expertise supports developing interoperable data platforms that help companies achieve their sustainability targets and transition toward a circular economy.